About 30% of a Fortune company's value comes from brand equity. For nonprofits, the figure is usually ... two to three times higher. As stewards of the brand, nonprofit leaders must embrace the notion that when done properly, marketing and ministry are not mutually exclusive. Effective advertising creates awareness of ministry opportunities for those interested
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There's been a tidal wave of change for nonprofits and small businesses. The U.S. adult population is becoming progressively younger, and time spent on ... the Internet runs a close second to time spent watching television. In fact, if Facebook were a country, it would be the 3rd largest nation on the planet, having over